From June 2009,
Atisreal will operate under a single global identity:
BNP Paribas Real Estate.
The move is being made to meet three main objectives: to allow a better understanding of the specific expertise and services provided to clients in all property sectors; to position
BNP Paribas Real Estate internationally by consolidating its recently-expanded business across Europe, the Middle East and India; and to support the company’s strategy, including cross-selling and better interaction with the financial expertise of
BNP Paribas.
The transition to a single brand will be carried out in two stages: subsidiaries in
Belgium,
Ireland,
Italy,
Jersey,
Romania,
Luxembourg and the
US will rebrand by the end of March 2009, while
France, the
UK,
Germany and
Spain will complete the move by end June 2009.
Atisreal is the best-known brand to change, with a market presence especially in
France,
Germany,
Spain and in the
UK.
Greg Cooke, chairman of Atisreal
UK, said: “This is a positive step for us. Rebranding gives us a platform to expand and realise our ambitions of being a top five
UK and global property advisor in a market where further consolidation of the big players is inevitable.
BNP Paribas is an incredibly strong brand worldwide and this will help us grow our business with clients, as well as strengthening our international coverage.”
Since its acquisition by
BNP Paribas in 2004, Atisreal has acquired a number of other property firms in the UK including parts of the Chesterton business in 2005, Fuller Peiser in 2006, and several niche or regional firms including Parish Dean, Neilson Holt, Valuation Consulting, Hill Woolhouse and Morgan Pepper.
